image credit: LYFE Marketing With a focus on social media management, search engine optimization, content creation and marketing, paid advertising campaigns, and email marketing, LYFE Marketing offers a range of strategies to help businesses grow their online presence.
The article also discusses pricing and planning considerations as well as the importance of analytics and reporting in measuring the success of these marketing efforts.
Whether or not LYFE Marketing is the right choice for your business will be explored in detail.
Key Takeaways
– LYFE Marketing offers a comprehensive range of services including social media management, search engine optimization (SEO), content creation and marketing, paid advertising campaigns, and email marketing.
– Their services are tailored to meet the specific needs of each client, ensuring that they receive customized solutions that will effectively increase brand awareness, engagement, and visibility.
– LYFE Marketing emphasizes the importance of analytics and reporting, using data insights to measure the success of marketing efforts, track key metrics, and make informed decisions to optimize strategies.
– The company also understands the significance of brand awareness, offering strategies to help clients establish a strong brand identity, stand out from competitors, build trust and loyalty among customers, and drive customer engagement and word-of-mouth marketing.
Social Media Management & Advertising
Social media management involves the strategic planning, creation, scheduling, and monitoring of social media content in order to increase brand awareness and engagement. Lyfe Marketing offers a range of services and benefits to small businesses looking to grow their online presence.
By utilizing Lyfe Marketing’s expertise in social media marketing, businesses can effectively engage with their target audience and establish a strong brand identity.
Lyfe Marketing provides comprehensive social media management solutions that are tailored to meet the specific needs of each client. Through thorough research and analysis, they develop an effective strategy to maximize customer engagement and enhance brand awareness. This includes creating compelling content that is relevant to the target audience and aligns with the client’s branding guidelines.
One of the key advantages of partnering with Lyfe Marketing is their track record of success. They have worked with numerous clients across various industries and have achieved impressive results.
Case studies showcasing their previous work highlight the significant growth experienced by small businesses through effective social media management.
Social Media Management Pricing & Planning-
In 2023, Social Media Management costs businesses anywhere between $750-$7,000 a month.
Facebook Management-
Facebook, with its immense global user base numbering in the billions, remains the paramount social media platform for contemporary social media marketers.
Whether your business is a fledgling startup or a well-established enterprise, the inclusion of a dedicated Facebook business page is an indispensable component of your marketing strategy. Here are a few stats on Ads–
- 2.11 billion individuals are potentially reachable through Facebook advertising.
- Facebook has over 10 million active advertisers as of 2023.
- 71% of shoppers feel they see relevant video ads on Facebook.
- Audiences aged 18-24 spend 75% of their time on Facebook watching video ads.
- Facebook ads have an average CPC of $1.72, an average CTR of 0.9%, and an average conversion rate (CVR) of 9.21%.
- A CTA in the middle of the video has witnessed a higher conversion rate of 16.95%.
- 66% of users say that they Like or Follow a brand on Facebook.
Twitter Management-
When the terms “trending” and “hashtags” enter the conversation, Twitter is the social media platform that readily springs to mind. In today’s digital landscape, having a Twitter presence is one of the simplest methods to stay attuned to ongoing conversations.
It serves as an invaluable tool for social listening, enabling your business to remain pertinent to your target audience. Here are some additional vital insights for Marketers–
- Cost Per Engagement has increased by 39% from 2020 to 2021
- Ad View time has also increased and it is 26% higher than other leading platforms
- There are around 238 million ‘Monetizable daily active’ users which comprises more than 55% of total twitter users.
- Users tend to watch approximately 2 billion Twitter videos on a daily basis.
Instagram Management-
If you believe that Instagram is exclusively reserved for visually appealing brands, it’s time for a fresh perspective. Regardless of the nature of your products or services, Instagram offers a versatile platform where strategic content marketing can make a significant impact.
By infusing creativity into your posts, you can effectively enhance brand recognition, drive website traffic, and even establish yourself as an industry influencer. Here’s a glimpse into some intriguing Instagram statistics–
- Instagram is the third most used social media platform out there and has an advertising audience of 1.32 billion.
- Instagram Stories ads have a reach of 959.7 billion, which is 72.8% of IG’s total advertising reach, and Reels Ads have a reach of 726.8 million, which is 55.1% of IG’s total advertising reach.
- The average user spends 12 hours per month on the Instagram app which is second to only Facebook if you ask me.
- 60.9% of Instagrammers use the app to research brands and products
- 130 million Instagram users view shopping posts on the platform every month.
LinkedIn Management-
If you’re grappling with challenges related to lead generation, reaching your intended audience, establishing a strong reputation, or forging connections with fellow business professionals, then LinkedIn is where you need to be.
With a staggering user base exceeding 600 million individuals worldwide, LinkedIn has solidified its position as one of the preeminent social media platforms for businesses today. Here are several LinkedIn statistics that demand attention–
- An ad on LinkedIn can reach 14.6% of the world’s population
- LinkedIn Marketing Solution has surpassed $5 billion in 2022
- 50% of brands are seen as “higher quality” after advertising on LinkedIn
- On an average 33% of increase in purchase intent has been recorded from ad exposure on LinkedIn
- Marketers and Advertisers have seen up to 2x higher conversion rates on LinkedIn
- Members on LinkedIn have 2x the buying potential of the average online audience
- 95% of B2B content marketers use LinkedIn for their organic content marketing.
Pinterest Management-
Did you know that advertisers on Pinterest receive a remarkable $2 in return for every $1 they invest in advertising? This impressive return on investment is primarily attributed to the fact that Pinterest users actively seek out products and services on this social media platform.
Here are some engaging and enlightening facts about the impact of Pinterest on businesses–
- Pinterest has more than 445 million monthly active users and monthly global users figures have increased by almost 5% in 2022.
- Pinterest trends sustain 21% longer than other online trends which is remarkable.
- Gen Z and men are Pinterest’s fastest-growing audience. According to Pinterest itself, male pinners and Gen Z pinners are up 40% year over year.
- Women aged 25-34 represent 29.1% of Pinterest’s ad audience.
- Pinterest drives 10x higher off-platform brand searches compared to other platforms.
- Shopping engagement grew by 20% in 2021-22.
- 75% of weekly Pinterest users say they’re always shopping.
- According to 48% of Pinners, shopping is their top priority for using the social network.
Social Media Advertising Pricing & Planning
Social media advertising costs between $650-$2500 a month or more depending on the goals, needs and budget of the business.
Account setup fee is more or less same in all the plan which is $300 and ‘Monthly Social Ads Spend’ is in between $500 to $1000 for ‘Good Plan’ and more than $1000 for ‘Better & Scale Plan’.
They offer comprehensive social media advertising services for platforms like Facebook, Instagram, and TikTok. You can expand your reach to additional networks like Twitter or LinkedIn for an extra $100 per month per network.
Their services include advanced ad placement, campaign planning, ad creation, weekday ad monitoring, conversion tracking, and a dedicated account representative.
They also customize geotargeting and location settings, provide detailed results analysis, implement social media retargeting, and offer video ad options. You can choose to use your own video or opt for our LYFE Video Plan.
They also employ custom rule-based bidding strategies and offer scheduled hourly consultations to address your specific needs.
Paid Advertising Campaigns
Paid advertising campaigns are a strategic approach used by businesses to promote their products or services through targeted and paid placement of advertisements across various digital platforms.
These campaigns are an effective way to reach a specific audience, increase brand visibility, and drive traffic to a website or landing page.
Here are three key benefits of implementing paid advertising campaigns:
– Pay-per-click (PPC): With PPC advertising, businesses only pay when someone clicks on their ad. This means that they can control their budget and ensure that they are getting value for money.
– Conversion Rate Optimization: Paid advertising campaigns allow businesses to track and analyze the performance of their ads in real-time. By monitoring conversion rates, businesses can identify areas for improvement and optimize their ads to maximize conversions.
– Maximizing ROI with Lyfe Marketing: Lyfe Marketing offers comprehensive solutions for effective digital marketing. With expertise in eCommerce marketing, mobile marketing, marketing automation, and affiliate marketing, Lyfe Marketing helps businesses achieve maximum return on investment (ROI) from their paid advertising campaigns.
PPC Management Pricing & Planning
In 2023, PPC management can cost anywhere from $500 to $10,000 a month or more and account setup fee is $300 in every plan.
LYFE Marketing offers a comprehensive suite of advertising services, spanning the Google Search Network, Google Display Network, and Bing PPC Networks at a monthly fee of $150.
They provide initial campaign strategies, ad creation, continuous keyword research, and optimization, along with dynamic keyword insertion. A dedicated account manager is assigned to each client, ensuring personalized service.
Their offerings include geotargeting, location exclusions, results analysis, Google Text Retargeting, and YouTube Video Ads (clients can provide their own video or opt for the LYFE Video Plan).
They also offer campaign tracking using installation codes or Google Analytics, custom rule-based bidding, and up to two hours of monthly consultations for tailored solutions.
Content Creation and Marketing
Content creation and marketing involve the creation and distribution of relevant and valuable content to attract, engage, and retain a specific target audience, ultimately driving profitable customer action.
In today’s digital age, content marketing has become an integral part of any successful marketing strategy. To stay ahead in the competitive landscape, businesses need to adapt to the latest digital marketing trends.
One of these trends is video marketing. Videos have become increasingly popular as they provide a visually engaging way to convey information. Incorporating videos into content strategies can help captivate audiences and increase user engagement.
Data analytics also play a crucial role in content creation and marketing. By analyzing data, businesses can gain insights into consumer behavior and preferences, allowing them to tailor their content accordingly.
This data-driven approach enables companies to make informed decisions when creating and distributing content.
video credit: LYFE MarketingIn this video you will get a preview of what LYFE Marketing’s content marketing actually means.
Lead generation is another important aspect of content creation and marketing. By producing high-quality content that addresses the needs of potential customers, businesses can attract leads and convert them into loyal customers.
Additionally, online reputation management is essential for maintaining a positive image in the digital realm. Businesses must monitor their online presence carefully by actively engaging with customers on social media platforms and addressing any negative feedback promptly.
Lastly, measuring the return on investment (ROI) is crucial for evaluating the effectiveness of content marketing efforts. Tracking key metrics such as website traffic, conversions, and customer retention rates can help determine whether the strategies implemented are yielding desirable results.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is a digital marketing strategy that focuses on improving a website’s visibility and organic search rankings to attract more targeted traffic. Lyfe Marketing offers a range of SEO services and solutions to help businesses optimize their online presence and drive organic traffic to their websites.
– Keyword research: Lyfe Marketing conducts thorough keyword research to identify the most relevant and high-performing keywords for your industry. This helps in optimizing website content with these keywords, making it more discoverable by search engines.
– On-page optimization: The company optimizes various elements on your website such as meta tags, headings, URLs, and internal linking structure. This ensures that search engines can easily crawl and understand your website’s content.
– Off-page optimization: Lyfe Marketing implements off-page SEO strategies like link building to improve your website’s authority and reputation in the eyes of search engines. This helps increase your website’s rankings in search engine results pages (SERPs).
– Analytics and reporting: The company uses web analytics tools to track the performance of SEO campaigns. They provide regular reports that include key marketing metrics such as keyword rankings, organic traffic growth, conversion rates, and more. These insights allow you to measure the effectiveness of your SEO efforts.
By incorporating these comprehensive SEO strategies into their digital marketing campaigns, Lyfe Marketing helps businesses improve their online visibility, attract targeted traffic, and achieve higher conversions through optimized content strategy.
SEO Service Pricing & Planning
Key Features-
Meta tag Optimization-
Meta tags, though invisible to visitors, are vital HTML code snippets that tell search engines about your webpage. There are four main types: Title Tag (H4), Meta Description Tag (H4), Meta Keywords Tag (H4), and Meta Robots Tag. They boost your website’s search engine visibility, increase click-through rates, and enhance the overall user experience.
Creation of Sitemap.XML-
Sitemaps are digital roadmaps for search engines, presented as XML files. They offer a structured list of all your website’s content, expediting indexing by providing clear site structure. This helps search engines understand the hierarchy and priority of your web pages.
Google My Business Setup & Optimization-
Google My Business (GMB) is your free digital ally, putting you on the map both in Google Search and Google Maps. It boosts your local visibility, enhances credibility, and connects you with nearby customers.
Link Building & Outreach-
Think of backlinks as the cornerstone of a strong online presence. They’re like digital pathways created when other websites link to yours. Outreach, on the other hand, works hand in hand with link building by proactively connecting with other websites, influencers, or bloggers to cultivate mutually beneficial relationships. Together, these strategies act as the architects of your online presence.
Local SEO Strategy (if Local)-
Local SEO is the craft of boosting a business’s online presence to draw in local customers. This entails fine-tuning your website and digital profiles to secure a prominent spot in local search results, especially on search engines like Google. An effective local SEO strategy ensures that when locals search for products or services nearby, your business stands out.
This strategic approach offers you a competitive edge over businesses that overlook the significance of local SEO.
Other Solutions
Email Marketing-
- In 2023, email marketing management costs between $500 to $1,400 per month. If you want to send 5 email campaigns, it will cost you $900 which is on higher end of price but hiring an email marketer would also cost you anywhere $50-$120/hour.
- Their email marketing services cover a spectrum of features to elevate email campaigns. This includes the delivery of monthly newsletters comprising four email blasts, crafting custom email designs, and generating original email content that aligns with the brand’s identity.
They take charge of list maintenance and regular clean-up, continuously analyze campaign performance while offering detailed reports, and persistently fine-tune strategies for optimal results.
Their services encompass initial campaign strategy, with the option to add email drip campaigns.
They offer vigilant ad monitoring from Monday to Friday, set up conversion tracking, and assign a dedicated account representative for personalized support.
Short Video Generation and Management-
- In 2023, short video advertising can cost anywhere from $1,000-$2500 a month. If your monthly ad spend is less than $4000, then the estimated cost of short video advertising is $800/month.
- As part of this service, LYFE Marketing provides a dedicated social media advertiser who meticulously manages and oversees your advertising campaigns. Their service includes custom ad editing, allowing for tailored and visually engaging content that resonates with your target audience. Moreover, it also simplifies the approval process by offering pre-approved ads, streamlining the campaign launch and optimization phases.
These features collectively empower businesses to harness the full potential of short video advertising for their brand’s growth.
Case Studies
It’s essential to review case studies from a variety of industries, such as-
Skystone-
image credit: Skystone Skystone Acquisitions, a wholesale real estate investment brokerage firm based in Atlanta, Georgia, sought to explore the potential of Google Ads as a lead source. In March 2019, they enlisted the services of LYFE Marketing to achieve this goal.
Faced with the challenge of high average costs-per-click (around $5) for real-estate keywords, the objective was clear: convert qualified leads at an above-average rate of 2%.
LYFE Marketing rose to the challenge and delivered impressive results. At the campaign level, they achieved 57 conversions, boasting a remarkable conversion rate of 7.58%. The total cost for this endeavor amounted to $4,077.33, with a commendable cost per conversion of $69.92.
Fun Park Go–
image credit: Fun park Go Fun Park Go, a Travel Blog and Travel Agency specializing in Disney, Universal, and SeaWorld Vacations, faced the challenge of raising awareness about their monthly giveaways and attracting participants. Their primary aim was crystal clear: increase entries in their giveaways. This is where LYFE Marketing stepped in, leveraging social media advertising to enhance their online presence.
At the campaign level, they achieved notable results, securing 29 leads at a cost of $1.99 per lead at an impressively economical rate of $0.20 per landing page view. These achievements were accomplished within a modest monthly budget of $321, reaching approximately 20,000 individuals through just three campaigns.
Is it a good choice for your business?
We should now delve into the question of whether LYFE Marketing is a suitable choice for businesses. In order to make an informed decision, it is essential to consider several factors.
Firstly, LYFE Marketing, as other major digital marketing agencies, offers a comprehensive range of services and solutions that cater to various business needs. Their expertise lies in social media marketing, search engine optimization, content creation, and web design. By harnessing these tools, businesses can enhance their online presence and reach a wider audience.
Additionally, looking at the reviews from a variety of industries, from Apparel Companies to Staffing Agencies, LYFE Marketing’s track record showcases its ability to deliver results.
So, ultimately, choosing LYFE Marketing as a business solution entails considering one’s specific goals and budgetary constraints. If you are comfortable with spending $10,000 a month on ads and management, then LYFE Marketing is your good-to-go choice.
